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Keeping Your Endorsement Deals
as answered by Johnathan Mason, Joel Why, DJ Timid, & Stephen Lin
July 28, 2003

[REDUNDANT WARNING! The advice seen here is for entertainment purposes only! Newmoanyeah will not be held liable for anything. Got it? Good.]

Dear Newmoanyeah:

Nike - Just Do ItLet's say, hypothetically, you're a high profile, squeeky clean, married athlete who's been charged with sexual assualt. Hypothetically, what would be the best way to keep your endorsement deals?

Sincerely,
Colby O'Brien


Dear Colby:

I understand your position: currently, you're no doubt feeling as screwed as your accuser says she was. First things first: damage control. Find a scapegoat to take one for the team in your stead to help put yourself in perspective in the public eye. You may not be Michael Jordan, but you're certainly no Michael Jackson. Surely you can select a coworker who's used to shouldering public ire - perhaps from ill fated 'entertainment' choices in being a rapping genie superhero video game character. Finally, be aware that there are other endorsements out there. Bail bondsmen, law offices; these are all well-paying companies that need a spokesman with name recognition.

Johnathan Mason, JapaNerd Staff Writer


Dear Colby:

"Nike -- America's number one getaway shoe!"

Oh, and as an added plus, the chick could get a nice deal with Dr. Marten by plugging their steel-tip boots for kicking your attacker in the nuts. See? It's a win-win situation!

Joel Why, Curious Staff Writer


Dear Colby:

The best thing to do is stick with endorsing products that only men buy, such as video games, basketball sneakers and Old Spice. This scandal will only really hurt the sales of your marriage counseling book and line of feminine hygiene products.

DJ Timid, Hip Hopped-Up on Goofballs Staff Writer


Dear Colby:

I have the sneaking suspicion you're a Laker. In which case, you deserve anything bad that happens to you.

Stephen Lin, Editor-in-Chief

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Newmoanyeah.com is run by Stephen Lin, dotcom crash survivor, pop-culture connoisseur, and self-admitted geek with a penchant for kung fu and computers. The unofficial mission statement of Newmoanyeah is to make geekiness hip and to entertain geeks of all natures with humorous features, reviews, advice columns, plugs, and polls. To accomplish this goal, Stephen sought out friends, friends of friends, Web acquaintences, and former co-workers and assembled an all-star roster of writers with interests in music, movies, television, games, comic books, fashion, relationships, food, the completely random, and last, but certainly not least, sex. Check out our site map if you need help. Feel free to contact us with any questions. Aspiring writers please read our employment page. The Web site is designed and maintained by Boston's Silinx Studios, also run by Stephen Lin.
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