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Go-Gurt
by Joel Why, Curious Staff Writer
December 23, 2002 + Miami, FL

Robbed of Nobel Prize!
Go-GURT, Yoplait's portable yogurt.Amid warhawks screaming for a mass invasion of Iraq, and racial tensions mounting due to a bigoted Senate majority leader, it's easy understand how the occasional scientific breakthrough could slide underneath the media radar. Still, when a team of skilled chemists, biologists and physicists band together to revolutionize the way mankind will consume food for generations to come, it's hard to understand how not even the Royal Swedish Academy of Sciences, the institution which is responsible for awarding the Nobel Prize, could not take notice of this discovery by Yoplait.

This manna from the scientific gods I'm referring to, of course, is Go-Gurt® Portable Yogurt. Yes, unlike those cumbersome cups which often took legions of able-bodied men to shoulder, Yoplait has wisely placed the yogurt in a thin, plastic container which even a child can carry.

Now, compare this achievement to that of Kurt Wüthrich, one of this year's Nobel Prize in Chemistry winners "for his development of nuclear magnetic resonance spectroscopy for determining the three-dimensional structure of biological macromolecules in solution." Surely this 'achievement' barely qualifies as being pedestrian in nature when compared to the scientific triumph that is Go-Gurt®.

Inoffensive and Innocuous!
So, what of the taste, you may ask. Well, Yoplait allegedly considered changing the tag line of this fine product from "Portable Yogurt" to "Palatable Yogurt". Yes, this food is edible. It is bursting with inoffensive flavor. It could have tasted much, much worse.

Yet another perk of eating Go-Gurt® is that it allows the consumer the luxury of avoiding the arduous labor of searching for a utensil to eat it. Just tear off the pre-cut top, and suck it in like you would a slurpy. Can a solution to world hunger be far behind?

The package of eight 2.25 ounce Go-Gurts® set me back a mere $2.50. But, seeing how the remaining seven in my fridge will probably sit there for a long, long time, save yourself the dough, and come by my house for some innocuous eatin'. And leave the spoon, and your appetite, at home.

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